The combination of economics and eco-business is becoming more and more visible. Not only because companies are reaping real benefits from the use of ecological solutions. The reason is also the fact of growing public awareness in the field of environmental protection and business participation in it. It turns out that 94 percent of consumers prefer companies that care about the environment (*). Hence, ecological companies in Poland are doing better than ever.

Many Polish companies decide on ecological business. The business-ecology relationship is becoming more and more noticeable, because such activities are not only beneficial for the environment, but also for the income obtained by enterprises. Many consumers today consciously choose products and services offered by companies that care about the environment, and give up those that operate non-ecologically. What’s more, buyers are willing to pay more for goods or services that green companies sell. This is due to the special needs of customers who want to live in the spirit of zero waste and take care of nature.

Currently, companies also use marketing tools that aim to develop such opinions in society about them that they run an ecological business. Such eco-marketing is an effective sales tactic. It is used by the largest giants on the market, such as McDonald’s, which indicated that by 2025 all packaging in restaurants will be recycled. The task of the eco company is to act in such a way that it will reduce the production of polyester and plastic.

It is worth remembering that real eco-business involves meeting specific conditions. Ecological companies have documents such as green energy certificates, which confirm their real activities for the benefit of the environment. It should be borne in mind that being an eco business is not only a declaration, but above all an activity for nature.

Companies professing values such as environmental welfare and ecology build their business from scratch on eco-friendly solutions. They focus on ecological energy sources, such as photovoltaics or wind power plants. The use of this type of technology is associated not only with savings in the long run, but also with the self-sufficiency of the company. The company does not have to worry about power outages. Such solutions also affect the building of the brand’s reputation.

Another ecological solution is for companies to use technology that aims to reduce water consumption, e.g. during production. It should be remembered that water is the most commonly used raw material in the food industry, which is why it is so important to reduce its consumption. This translates into a reduction in costs associated with the operation of the plant, as well as the amount of wastewater emitted. Ecological solutions are the choice of systems that allow you to control the flow of water or bet, for example, on more efficient nozzles. Limiting water consumption is facilitated by limiters, systems reducing the flow of water, the use of durable, leak-free installations or optimization of washing processes. Thanks to such activities, the company is closer to obtaining an eco certificate confirming its sustainable and ecological activity.

Ecological companies make sure that eco lighting is used in their production halls and offices, which generates much less expenses than traditional lighting. Considering that this lighting accounts for the largest part of the maintenance costs of about 40 percent of enterprises, reducing light bills is an additional savings for the company and a step towards being an eco business. A good solution is to choose LED lamps, which have a much higher efficiency and higher light output than traditional lights, and at the same time have lower energy consumption.

Eco activities for companies are not only activities within the company, but also actions in which customers are involved. A very popular solution is, for example, to reduce the consumption of paper and plastic dishes by encouraging customers to bring their own coffee cups. Big companies are abandoning the production of plastic straws for drinks, and also announce that in the coming years their companies will introduce renewable packaging. Many companies are abandoning plastic in favor of eco-friendly renewable materials.

It should be remembered that the company can obtain an eco certificate, confirming its activities in the field of environmental protection. Various eco certificates are distinguished. These are: Blue Angel, BIO – ecological product, Carbon Neutral, Eco Garantie, European Daisy and many others. How to get an organic certificate? In the case of Blue Angel, issues such as saving raw materials, pollution, reducing or even eliminating waste or the possibility of reuse are taken into account. Importantly, the eco certificate is a confirmation of the company’s ecological activity. Therefore, it can not be bought. To obtain eco certificates, you should read the detailed guidelines available on the institution’s websites and follow these principles when trying to obtain this quality confirmation.

Source: https://businessinsider.com.pl

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