What is warwashing?

The term warwashing originated as a carbon copy of the name greenwashing attributed to activities that only seemingly serve to care for the natural environment, and in fact are simply marketing means. Warwashing, however, is more difficult to define and grasp, because it concerns not only a very difficult situation, but also a completely new one. There is no doubt, however, that there is an analogy – also in this case you can find such business entities that approach the issue of helping the victims of war tragedies only from the perspective of their own benefits: promotion and marketing.

The context in which the concept of warwashing appears is also very important. Although business and economics have always been of great importance in the face of war, the conflict in Ukraine is the first in our region in which companies are involved on such a scale. The involvement of global companies that are withdrawing from Russia, giving up sales on a market of considerable importance for their operations, is also unprecedented. However, as always in the face of mass phenomena, there is a certain percentage of dishonesty that stands out from the rest.

Source: https://www.ican.pl/b/czym-jest-warwashing/PTuQgQXvw

Region Gdański NSZZ „Solidarność”

Projekt otrzymał dofinansowanie z Norwegii poprzez Fundusze Norweskie 2014-2021, w ramach programu „Dialog społeczny – godna praca”.

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